Celler Prior Pons

Jou Escoda was born and still lives in the tiny town of Vilella Alta, in the heart of  Priorat.  He tends his old family vines they way his family has always done – with care and minimal intervention.  Emili Mayo, sommelier and entrepreneur, knew he had found a real treasure in Jou’s vines.  Instead of selling the precious fruit to other producers, Emili encouraged Jou to produce his own wines. 

The Priorat

[The] Priorat, quite simply, is different.  Llicorella slate rocks are its trademark soil, while cold winters and hot summers are standard for the local climate.  All three components play an important part in the outcome of the wine.  

The Llicorella is poor in nutrients and hard for vine roots to penetrate.  The struggling vines prioritize fruit development over vegetation as a natural reaction to the harsh conditions.  These rock soils also retain the day's heat which is reflected on the ripening grapes into the evening during the warm months, aiding in the grapes' development.

The cold winters facilitate the hibernation of the vines - an important and often over-looked phase of the vegetation cycle - when the plant stores sugars which will be needed for the spring vegetative burst.  Hot summers provide for a correct development of the grape constituents, including sugar levels and polyphenols which are key to the flavors and aromas found in a wine. 

The result is remarkable – Mediterranean concentration with freshness to balance.  Complexity and depth. 

This is what Priorat should be. 

The result is remarkable – Mediterranean concentration with freshness to balance.  Complexity and depth. 

This is what Priorat should be.